Advanced driving experience. BMW is a part of CES 2021.

Communication on an emotional level is no dream anymore. The next big step toward future mobility is humanizing technology. Discover how the BMW iX takes a leap forward by evolving from science and engineering to art and design. The most emotional and comfortable driving experience BMW has ever created. With a consistently enhanced BMW iDrive, you can immerse yourself in a completely new interior experience that seamlessly extends your digital everyday life. High tech, intelligence, and luxury are combined with digital design in a unique way. The is optimally supported by the cockpit’s driver-oriented design as well as the clear character, aesthetic control panels, and a simple, natural operation. The combination of innovative sensors and artificial intelligence creates a connection that leads to personalized and proactive dialogues between driver and vehicle – opening up new horizons for your driving experience. The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its drive