“Beautiful Lines of Woman Triumphant“ 1920s Australian ladies underwear cinema advertising

Early Australian film promotion for Berlei ladies’ lingerie garments. Women dressed in modest dark underwear, silk stockings and shoes, model various styles of corsetry available to Australian women in the 1920s. This advertisement shows the fuller figures of the models as compared with models of today. Two women dressed in dark underwear, silk stockings and shoes model two styles of Berlei corsetry. They stand on raised platforms in front of a plain backdrop, the larger space of the studio visible beyond it. They turn, step down from their platforms, link hands and walk back towards to the camera. The woman on the left comes forward, does a full turn, poses, turns again and walks back. The woman on the right mirrors the first woman, and similarly models her corset. This is followed by the women modelling their undergarments in single shot. In the 1920s Berlei conducted a survey of Australian women and their figure measurements. These were recorded and analysed to construct the ’Berlei F