Humans ar entities with their own goals: perpetuation of species and survival (based on reward and opioid system). But there are opioids in milk or cereals that disrupts this mechanisms, and signal to us a non-existent survival advantage. At the individual level there is no such big deal on short term, but at the specia level, the cultural dimensions are altered. And there we have THE CIVILIZATION ! Show Must Go On :)
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Greg Wadley & Angus Martin
The evidence presented so far suggests the following interpretation.
The ingestion of cereals and milk, in normal modern dietary amounts by normal humans, activates reward centres in the brain. Foods that were common in the diet before agriculture (fruits and so on) do not have this pharmacological property. The effects of exorphins are qualitatively the same as those produced by other opioid and / or dopaminergic drugs, that is, reward, motivation, reduction of anxiety, a sense of wellbeing, and perhaps even addiction. Though the effects of a typical meal are quantitatively less than those of doses of those drugs, most modern humans experience them several times a day, every day of their adult lives.
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We suggested further that constant exorphin intake facilitated the behavioural changes and subsequent population growth of civilisation, by increasing people’s tolerance of (a) living in crowded sedentary conditions, (b) devoting effort to the benefit of non-kin, and (c) playing a subservient role in a vast hierarchical social structure.
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