Everyone is gay - 22º Mix Brasil Festival

To launch the largest cultural festival of diversity in the country, call Mix Brazil, Neogama/BBH created a campaing that show an unusual point of view about the prejudice in Brazilian society. With good humor, the commercial “Everyone is gay“ show that today any behavior, no matter how trivial it is, can be interpreted as homosexual trend. The film, in versions for TV and internet, is a response to the festival to broaden its audience beyond the usual audience GLSBT strategy.