Crossing the Cultural Uncanny Valley - How to sell other people’s own culture back to them

Avatar the Last Airbender is a lot less popular in China & Japan compared to other western produced media such as Kung Fu Panda and Ghost of Tsushima. Why is that so? In this episode, I explain what’s cultural uncanny valley and how to overcome it. 🕒[TIMESTAMP]🕒 0:00 Introduction 0:37 What is Cultural Uncanny Valley 3:38 Why Kingdom is not popular in China 5:58 Why Onmyoji is not popular in Japan 7:30 Cultural difference in the diaspora 10:07 Native Asians don’t understand the diaspora 11:30 Who needs representation 13:00 Why Kung Fu Panda succeed 16:22 Why Ghost of Tsushima succeed 17:36 Selling other people’s cultures back to them 🎶MUSIC by Epidemic Sound: