Ever wondered why kawaii culture is so pervasive in Japan? Let’s dive into the science behind cuteness, unusual places it appears in, and it’s ties with capitalism, rebellion and healing loneliness!
📖 References
Beyond Cuteness: An Emerging Field of the Psychology of “Kawaii” by Professor Hiroshi Nittono
Cute Studies
Seeing Cuteness Improves Our Performance, Study Finds
Designing Adorable Products and Services
!! There’s too many, so I’ve compiled it in this Notion doc:
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🎵 Music we used
“midnight jam sesh” by aqualina
“And So It Begins” by
“Justnormal” by Chazzed
👀 Check out our other videos!
Latest uploads: What Does Cantonese Mean To You?
Japanese Design Is More Than Minimalism
⏱️ Timestamps
0:00 - This bear made me spend so much money
1:16 - Kawaii is more than just “cute”
2:50 - The science behind kawaii
3:45 - Mascots for absolutely everything
4:51 - Kawaii fuels capitalism
6:18 - Kawaii is expression
7:30 - Kawaii is healing
8:48 Want to learn more about Japanese design?
#japanesedesign #kawaii #sanrio #psychology
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