Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year? 0:00 Intro 1:11 How clay car models are made 6:45 Why clay models cost so much 7:30 Why clay models are used MORE BIG BUSINESS VIDEOS: How 3 Million Gallons Of Olive Oil Are Produced Per Year In Spain During Crippling Droughts | Big Business | Insider Business Why Tiny Cactus Bugs In Red Food Dye Are A $35 Billion Industry | Big Business | Insider Business A New Mining Ship Sucks Metals Off The Seafloor. Is That a Good Idea? | Big Business | Insider Business ------------------------------------------------------ #ClayModeling #CarDesign #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Insider Business on Facebook: Insider Business on Instagram: Insider Business on Twitter: Insider Business on Snapchat: Insider Business on TikTok: @businessinsider Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business