The new i7 and the new 7.

An invitation to meet the new i7. Engineering and art united to form an icon. A new, clean, monolithic design language defines the new i7 and 7 as a future statement of luxury design.  Passengers comfort is at the heart of the new model, feel extraordinary with optional automatic opening doors and Sky Lounge panoramic glass roof, filling the modern interior space with light.  A new worldwide premiere of the BMW Theatre Screen, the most immersive cinematic experience on four wheels. A 31“ ultra-HD display, 5G connectivity and innovative sound from the Bowers & Wilkins Diamond Surround Sound System, the ultimate entertainment experience.  Interior details designed to be sensed, the new BMW Interaction Bar combines interior and control functions in a single strip across the entire width for unique textured controls.  Enjoyment comes naturally to an icon, recline in new BMW Individual Merino leather/cashmere wool combined with Executive Lounge seats for an effortless relaxing journey.  Discover the presence
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