Bruno S. Frey: Overcoming Overtourism

00:00 Introduction by Dr Anna Mignosa 00:57 Presentation by Bruno S. Frey 19:54 Discussions Bio: Born in Basel, Switzerland in 1941, Swiss citizen. Study of economics at the Universities of Basel and Cambridge (UK); Ph.D. (1965) and Habilitation (1969), Associate Professor (1970-2011) at University Basel. 1970-1977 Full Professor at University Constance and 1977-2012 University Zurich. 2010-2013 Distinguished Professor at University Warwick. 2012-2015 Senior Professor at Zeppelin University. Since 2015 Permanent Visiting Professor at University Basel. 1990-1991 Visiting Research Professor at University Chicago. Honorary Doctorates from five European Universities in five different countries. Distinguished Fellow of the Association for Cultural Economics, International. He is the author of numerous articles in professional journals and books, including Not Just for the Money (1997), Economics as a Science of Human Behaviour (1999), The New Democratic Federalism in Europe (with Reiner Eichenberger, 1999), Arts & Economics (2000), Inspiring Economics (2001), Successful Management by Motivation (with Margit Osterloh, 2001), Happiness and Economics (with Alois Stutzer, 2002), Dealing with Terrorism – Stick or Carrot? (2004), Economics and Psychology (co-edited with Alois Stutzer, 2007), Happiness: A Revolution in Economics (2008), Glück: Die Sicht der Ökonomie (with Claudia Frey Marti, 2010), Economic Ideas You Should Forget (co-edited with David Iselin, 2017), Wirtschaftswissenschaftliche Glücksforschung. Kompakt – verständlich – anwendungsorientiert (2017), Honours versus Money. The Economics of Awards (with Jana Gallus, 2017), Economics of Happiness (2018), Economics of Art and Culture (2019), Ökonomik der Kunst und Kultur (2019), 21st Century Economics. Economic Ideas You Should Read and Remember (co-edited with Christoph Schaltegger, 2019). Abstract: In the near future, an enormous increase in the number of tourists is predicted due to low flight prices and a great increase of cruise ship passengers. The local populations will be exposed to strong negative external effects, the cultural site will be damaged, and the environment polluted. I propose a radically new approach to deal with major negative effects resulting from cultural overtourism. The major attractions of heavily visited historical sites are to be identically replicated in a new location emphasizing a vivid historical experience supported by modern virtual technology. Under my proposal, tourists will no longer visit the historical sites but will travel to Historical Replications (HIRE) with more intense cultural experience achieved through modern digital technology (such as holograms). My proposal provides an alternative to today’s overcrowded cultural sites doomed to destruction by overtourism Keynote 5 will be chaired by Dr Anna Mignosa who will moderate discussion following the presentation.