The History of Onitsuka Tiger

In 1949, Kihachiro Onitsuka took a good look around Kobe, Japan and came to a simple conclusion: the country’s youth needed direction and inspiration. They needed a healthier, more positive lifestyle, a new sense of community, optimism and awareness. He firmly believed the best way to accomplish this was through sport. So he started making athletic shoes in his living room, and set out to change the future one step at a time. Learn more at