‘Take Off’ (cypHERS) ft. Nova Wav, E Chapo, Salma Slims & Siena Liggins

Ask producer Chi from the Grammy-winning duo Nova Wav, “Atlanta just has a different culture to it.” The city’s originality is on full display with adidas Originals cypHERS featuring five emerging stars from ATLien grounds. Created in a day and performed at the legendary Walter’s Clothing, the Nova Wav-produced song features Northside spitter E Chapo, the runway rapper Salma Slims, and the ever-so-saucy Siena Liggins. Mass Appeal and adidas Originals “welcome you to Atlanta like JD”, so you can ‘Take Off’. ‘Take Off’ out now: SHOP NOW: Director: Maya Table DP: Natasha Abdul Editor: Fanny Texier Producers: Savannah Jeffreys, Chrissy Dru, Shyanne Wester, William Hickox Production Manager: Arneece Maynard Production Coordinator: Chris Jagarnath Creative Director: Gregg Kaysen Creatives: Muna Mire, Leiloni Marie VP of Client Services: Brette Graber Supervising Creative Producer: Raegan Morgan Director of A&R: Mark “Exit” Goodchild Director of Social & Digital Strategy: Armin Maneshi Project Manager: Imani A. Brown Post Supervisor: Savannah Jeffreys Post Producer: Ayanna Sinclair Post Coordinator: Chris Jagarnath Assistant Editor & Social Editor: Dean LeNoir Colorist: Loren White Sound Mix & Sound Design: Eric Harding Agency & Production Company: Mass Appeal Subscribe to Mass Appeal here: ------------------- Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Instagram: Twitter: Facebook: Website: