“THE GENTLE TOUCH” 1953 CHRYSLER NEW YORKER & DESOTO FIREDOME SALES FILM FOR WOMEN CARTOON XD46224
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This 1953 color sponsored film produced by Wilding Picture Productions, Inc. for the Chrysler Corporation courts women drivers, demonstrating the power-steering capabilities of the New Yorker and DeSoto Firedome models using an extended cartoon animation segment featuring a boy who enlists the help of a magic steering genie to win a flying carpet race (TRT 13:46).
Opening titles: “Chrysler Corporation Presents, The Gentle Touch” over a leaf falling into a pond. Credits: Story by Tom Byrnes; Directed by Wallace Fox; Photography by Al Gilks; Animation by Norman Wright; Editor William Minnerly (0:10). Animation lifts our gaze to a starry sky. Celestial bodies pass each other at close range, orbiting the sun. The moon circles the earth (0:43). Zoom on earth. A model sailboat is retrieved by a young boy. He adjusts the rudder and relaunches it (1:33). “Jimmy” is called
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