People are conformists by nature | Vasily Klucharev | TEDxSadovoeRing

This talk was given at a local TEDx event, produced independently of the TED Conferences. Vasily Klucharev shows what occurs in the human brain when a person’s opinion conflicts with the majority’s opinion. What happens in the brains of nonconformists? What causes the «herd mentality»? A leading neuroeconomics and neurobiological basis of social influence expert, International neuroeconomic community member, Dean of the High Economics School Psychology faculty