Brand Name Products Vs. Generic Store Brands

With prices of groceries up 12% in the last year, customers are ditching brand names for generic store products. But at what cost? NBC News’ Savannah Sellers heads to the Sensory Lab at Ohio State University to see whether taste testers were able to detect differences in the items. » Subscribe to NBC News: » Watch more NBC video: NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and engaging news stories. NBC News Digital features , , , Nightly News, Meet the Press, Dateline, and the existing apps and digital extensions of these respective properties. We deliver the best in breaking news, live video coverage, original journalism and segments from your favorite NBC News Shows. Connect with NBC News Online! NBC News App: Breaking News Alerts: Visit : Find NBC News on Facebook: Follow NBC News on Twitter: Follow NBC News on Instagram: Brand Name Products Vs. Generic Store Brands