Gods of love. AMOUR brand

We faced a difficult task -- to create communication strategy and big creative idea for the umbrella brand AMOUR, which had been planning to be a name of the new chocolate brand produced by KONTI company. The main difficulty was that brands and products portfolio was and is in permanent refilling process. Thus advertising campaign had not just to convey AMOUR brand’s point but to have almost inexhaustible supply of opportunities for making of extension which would follow new and new chocolate premium quality products launching. TV- spot “Gods of love“ showed to the market a new whole and multi faced world of AMOUR brand and at the same time it promoted the new for Ukrainian market chocolate form -- individually packed Dolci rigels. In one and a half months the second “legend“ from AMOUR world -- “Poseidon“ -- had been broadcasted. This time customers saw romantic and graceful story which had been made for premium chocolates Esfero Crema and Esfero Pralina promotion. Sister-twins in this tv-spot were not spontaneous: chocolates were very similar outside, but inside -- very different and it had been the main particularity inherent to the twins: the same appearance but different tastes. And of course new love story had been working again both for the new concrete product of chocolate line promotion and to fix the key target group by this brand -- Where the love is. Awards: Gold at Effie Awards Ukraine 2010 Silver at Kiev international advertising festival KMFR 2010 Shortlist of Korean international advertising festival Ad Stars 2010 Released: