Major Lazer - Light It Up (feat. Nyla & Fuse ODG) (Remix) (Official Music Video)
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Working with Diplo we discussed how he wanted to convey this simple message with a real sense of beauty, authenticity and genuine feeling. Because Fuse’s family is from Ghana, and he was over there recording, we thought it would bring a really interesting aesthetic to film the video there. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming t
...ogether to rise up against sadness.
The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and rural village, meeting the elders and receiving their blessing to film and partake in a real funeral ceremony.
We wanted to base the vidShow more