Reconnect | Reebok

Timed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction led by Vice President of Creative Direction at Reebok, Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso through the “Reconnect” film. Inspired by Osifeso’s own relationship to sports growing up, the film explores forward movement – literally and figuratively – and examines the relationships between ourselves, sports and our communities. Credits: Directed by - Jonas Lindstroem Creative Direction - Jide Osifeso Written by - Jonas Lindstroem & Jide Osifeso Cinematography - James Laxton Executive Producer - Patrick Driscoll Production - Iconoclast Executive Producer - Charles-Marie Anthonioz Executive Producer - Jean Mougin Line Producer - Jacqueline Wilkinson Production Design - Carlos Laszlo Styling - Dianne Garcia Copywriting - Carissa Romain & Niall Power Art Direction - Jeremy Haunschild Graphic Design - Natalie Shields Casting - Lashawna Casting Supervisor - Dominique