Why Volkswagen Is Beating Tesla In Europe

In the U.S., Tesla dominates the conversation around electric vehicles, but in Europe, it’s a different story. Germany-based Volkswagen Group has risen from the ashes of its 2015 emissions scandal to become the EV market leader in Europe, where it has an edge thanks to local manufacturing, brand familiarity, and cheaper price points. But whether Volkswagen can broaden its appeal to become the global EV leader remains to be seen. Germany-based Volkswagen Group has risen from the ashes of its 2015 emissions scandal to become the EV market leader in Europe, where the company reported that it had 26% market share in the first half of 2021. While Tesla’s Model 3 has been selling well in the region, Volkswagen’s local manufacturing, brand familiarity and cheaper price points have helped give it an edge over Tesla. But as Elon Musk aims to start production at the Berlin Gigafactory by year’s end, Volkswagen’s lead could be short-lived. In the rapidly growing EV market, analysts say the Volkswagen Group benefits