Son Jarocho Master Musicians: César Castro, Artemio Posadas & Luis Sarimientos

The Alliance for California Traditional Arts curates a presentation of some of the key master artists and their apprentices from Northern and Southern California who are deeply integrated into the transnational cultural phenomenon of son Jarocho. During the 1970s this folk musical style from southern Veracruz, Mexico, underwent a revitalization. The central traditional social gathering, the fandango, was reinvigorated, widely popularizing the complex of music, song, dance and poetry that are all part of this tradition. The revitalization ultimately spread beyond the region, becoming a popular manner for Mexican communities to gather. In the early 1990s, fandangos began spreading to Northern California and, by 2000, people throughout California were learning to play instruments, create verses and learn dances in order to participate in the fandango gatherings. For transcript, captions, and more information, visit