How to flat iron wavy hair, avoid damage, and create a sleek straight or beveled finish

Learn more about the Sam Villa SLEEKR Flat Iron at and the Sam Villa Signature Series Brushes at As hairdressers we use our straightening iron on a daily basis, but do we truly understand the principles of a flat iron and how to use it for optimal results? In this video Sam Villa demonstrates the three principles of a flat iron and how to achieve smooth, sleek, straight hair using a comb and flat iron; he also shows how to use a round bru