More than a store | Milestone Running

To know San Diego is to know Milestone Running. More relaxed than a towering palm tree, this store has been a staple in the local running community for over a decade. Part owner Greg Lemon says it best, “Selling shoes is secondary.” To ensure more stores like Milestone exist in the United States, the Running Industry Diversity Collation (RIDC) is launching RUN THE BLOCK, a new mentoring and grant and initiative dedicated to increasing ownership amongst Black, Indigenous, and other people of color (BIPOC) within the running industry. Brooks is proud to be supporting RUN THE BLOCK through an initial seed investment. Submissions for grants open later this winter. To learn more, visit