The Impossible Burger is a meatless hamburger, but it tastes, smells, and bleeds like a real beef patty. The secret ingredient? Neuroscience.
Flavor scientist Celeste Holz-Schietinger asks “What makes meat, meat?“ and interrogates how the brain associates a food with the eating of actual meat. Impossible burger set out to create this meat-eating sensory experience.
Is this the future of meat. Impossible foods is now a vegan option at the White Castle fast-food chain. Are we ready for 100% plant-based, lab-grown food to be a staple of our diets?
Quartz is a digital news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at to read more.
Become a member of Quartz, your exclusive guide to the global economy:
2 views
3319
885
10 years ago 00:04:05 68
The Order 1886 - Science Weapons
10 years ago 00:03:18 38.5K
Wringing out Water on the ISS - for Science!
6 years ago 00:04:32 228
The science behind the myth: Homer’s “Odyssey“ - Matt Kaplan
6 years ago 00:57:28 10
When the Fun Stops: The Science of Addiction
10 years ago 00:06:00 181
The Science of Snowflakes
5 years ago 00:30:01 17
The science Taganay
8 years ago 00:02:50 182
THE SCIENCE OF LOVE
11 years ago 00:03:44 169
Marvel Science! - The Exosuit
10 years ago 00:03:59 23
The Science of the Avengers
12 years ago 00:08:00 10
Sports Science: The Science of the Lie
10 years ago 00:04:21 47
The Science of Chocolate
9 years ago 00:03:59 76
The Science Of Motivation
6 years ago 00:09:28 23
The Best Science-Based Back Workout (TARGET EVERY MUSCLE!)
10 years ago 00:03:52 133
The Science Behind Hollywood Explosions
5 years ago 00:03:48 44
The Science Room - SNL
6 years ago 00:09:19 37
The Best Science-Based Chest Workout for Mass & Symmetry