1980s Mercedes Benz Dealer Salesman Training VHS

Presentation shown to new Mercedes salsman in the late 80s and early 90s. Covers lots of sales tips and techniques to help put the customer in the driver’s seat of a new Mercedes. 00:00 Opening, every model of Mercedes for 1986 00:37 Sales Techniques Introduction 02:13 Sales are a classic negotiation 03:06 The classic automobile sales negotiation 03:35 Meet and Greet 07:37 Probing and Qualifying 11:22 Identifying Hot Button Issues 15:55 Presenting the Automobile 20:38 Examples of dealing with Customer Hot Button Issues 26:17 The Demo Drive 32:26 Handling Objections 43:24 The Close 52:45 The Delivery 1:03:10 Conclusion