Honda HR-V - 90 Sec. TVC

Honda Australia has launched its all-new HR-V with a 90 and 60 second ’surreal dream’ commercial created by Leo Burnett, Melbourne. Directed by Goodoil’s Nathan Price, it takes place within the lucid dream of the main character ’Brian’. When an imposing force attempt to wake him up, he uses the HR-V to make a getaway and keep on dreaming. Backed by the iconic song ’Sweet Dreams’ by the Eurythmics, the spot includes strange phenomena, teleportation and much more. Airing now, the TVC is being supported with an integrated campaign that includes cinema, outdoor, direct, online, social and dealer communications. Client: Honda General Manager - Communications & Customer: Jason Miller Brand Communications Manager: Melissa Altarelli Brand Communications Specialist: Sarah Tolliday Agency: Leo Burnett Melbourne ECD: Jason Williams Creatives: Joe Hill / Garret Fitzgerald Senior Agency Producer: Cinnamon Darvall Group Account Director: Chris Ivanov Senior Account Director: Jaime Morgan Production: Goodoil Films Director: Nathan Price Executive Producer: Juliet Bishop Producer: Claris Harvey DOP: Ginny Loane Production Designer: Guy Treadgold Casting: Mullinars (AUS) / Amanda Rees (NZ) Editor: Jack Hutchings (The Butchery) VFX & Supervisor: Colin Renshaw (ALT VFX) Sound Engineer: Nat Joyce (Nylon) Sound Producer: Emma Hodge (Nylon)