Bic: The Hipstervention (Shave the Beard. Save the World) - McCann Melbourne

Shaving brands have been attacking hipsters for a while now in a bid to get the world using razors again. Now that the hipster backlash is in full swing, a new campaign from Bic in Australia is clearly hoping people will jump on the bandwagon by staging a hipstervention for their hairy friends. A funny social video, seen here, is done in PSA style, with a mom bemoaning her son’s transformation from cute kid to bearded, tattooed skateboarder. The website is similarly witty: it has instructions on how to lure