J&B - She, un cuento de J&B, English subs (“She, a tale by J&B“, Diageo, Xmas, 2022)
PLEASE READ!!! This video has gone viral and generated a record number of comments. Many of these talk about pedophilia, satan, grooming, and other misconceptions. If you do not like this commercial, go somewhere else. Your hateful and abusive comments will be reported and you will be removed. Being critical is one thing, being a hateful bigot is another.
And for those asking the question: why would a whiskey brand make a commercial about a loving family with a transgender, adult grandkid (age 26!) - this is called Diversity & Inclusion, used to ’load the brand’. It started in 1971 when Coca-Cola wanted to teach the world to sing. Had nothing to do with the drink, all with the emotion around it. Do NOT try to be original and quote StoneToss: his cartoon was funny for a few days, but has long been proven incorrect and outdated.
Terms like virtue signaling, queer baiting and pinkwashing do NOT apply, nor does “Get woke, go broke“.
“At J&B we want everyone to be able to celebrate at Christmas, without anyone being left out. But, sadly, on these days, many people from the LGTB community feel uncomfortable or rejected in their own families, and cannot celebrate with them. In fact, for 77% of trans or non-binary people, family was the most difficult setting in their transition process*.
That is why at J&B we have made this Christmas Carol: a story of acceptance, respect and above all, celebration. Ana, the protagonist of this spot, is played by a multidisciplinary trans artist called Ella Di Amore, born in Zaragoza 26 years ago.
From J&B we want to wish you all a very Merry Christmas, in harmony, peace and above all respect.
-- There is a desire to celebrate us -- “.
About the song: the original was from Charles Aznavour, is also known in a cover by Elvis Costello. This cover is made exclusively for the ad by Chaco Music and the singer is Alex Lencina. Unfortunately, Chaco Music tells me the track is not available for sale and there are no plans to release it.
* Ministry of Equality. Study on the needs and demands of Non-Binary People in Spain. 2022.
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