HONDA HR-V STEPPING advert (Supple Nam Choreography)

Multi award winning choreographer Supple Nam, teamed up with director Kim Gehrig and producer Lee Groombridge to create a witty, innovative pitch for the new Honda HR-V commercial. Bouncing off the creatives treatment from the agency, Supple Nam with Kim Gehrig workshopped various choreographic ideas and concepts involving clothing, concept imagery, power of numbers and of coarse “The new Honda HR-V” car. These impressions making it visually unique and innovative. With Supple’s fascination on precision walking (Shuudan Koudou) and Kim’s creative input, the pitch was accepted and the epic journey of their ambitious ideas began. Both Supple and Kim looked at various types of fascinations of similar vain as reference, to make this commercials appearance very punchy and edgy. The next step was to cast the concept. Although, with the client’s high demand to get the perfect cast in looks, skills and talents, Supple Nam and his casting team had tedious audition process in front of them. Audition