Milky Chance - Running (Lyric Video)

This beautiful lyric video for our 2013 song ‘Running’ was created by Meaghan Ogilvie, a Toronto-based photographer known for her underwater photography. The song is from our album Sadnecessary. “I have always used music in my creative process to visualize imagery for my photographs. When I was approached by Milky Chance’s team to create a lyric music video for one of their songs, I was excited at the idea of combining movement, text and music and trying filmmaking. I chose the song “Running” because I love the dynamic range and tempo of the song. The lyrics also stood out to me and I interpreted them as an internal struggle of fighting one’s emotions which I could relate to. I generally incorporate the element of water into my work and in creating this video, I used water both symbolically as a mirror of our emotions and physically as a separation between what we allow people to see (on the surface) and what we actually feel (under the surface). I collaborated with dancer Shawn Bracke who impro