First Ever Brand Film Created with SORA | Toys“R“Us

We are excited to share the news about Sora, a groundbreaking new technology from OpenAI that’s gaining global attention. Sora can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instruction. Imagine the excitement of creating a young Charles Lazarus, the founder of Toys“R”Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s. #SoraTech #ToysRUs #GeoffreyTheGiraffe #InnovativeTech #CharlesLazarus #OpenAI #BrandFilm #TechInspiration #FutureOfVideo #IconicBrands #ToysRUsExclusive