An honest conversation with the CEO of Instagram

Our interview with Head of Instagram, Adam Mosseri. If you have questions we didn’t ask, put them in the comments, or submit them to Adam’s AMA on fridays - @Mosseri on instagram. SUBSCRIBE 00:00 Who is Adam Mosseri? 01:17 Being the Head of Instagram 01:59 From designer to head honcho 02:48 Adam’s relationship with Mark Zuckerberg 04:49 Zuck’s new style: An Investigation 06:20 How video has changed Instagram 09:50 How posts gain more reach 19:09 How important are follower counts? 21:39 Deep diving into the algo 24:20 IG Reels vs TikTok 27:20 How many people watch Instagram without sound? 29:32 The competition for cultural relevance 35:24 Creator monetization & revenue sharing 47:45 Short form video ad revenue attribution 53:09 What is a partner ad? 56:35 How can smaller creators break through with advertisers? 57:44 Creators vs “Instagram Creators” 1:02:16 Instagram’s model citizens 1:04:21 Using AI to protect against copying 1:11:59 The controversial ‘Made with AI’ tag 1:16:34 Mental health and Instagram’s effect on kids 1:21:28 What happens if TikTok gets banned? 1:22:40 The next big thing in social media 1:29:14 Instagram’s greatest future mistake COLIN AND SAMIR’S NEWSLETTER 📫 100,000 read our free newsletter that breaks down the business of creators. Sign up: ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: LISTEN TO THE SHOW iTunes: Spotify: GET IN TOUCH 🌍 Our website: 🌍 Work with us: ColinandSamirTeam@ JOIN OUR COMMUNITY 📡 Discord: 📸 Instagram: 🐦 Twitter: 🎵 TikTok: @colinandsamir ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.