How Stores Trick You Into Buying More Things

We all like to think we’re savvy shoppers, but we’re still vulnerable to these common psychological tricks. Sources: The Zero Price Effect: “How Small is Zero Price?” Dan Ariely, Federal Reserve Bank of Boston How the Offer of ‘Free Shipping’ Affects On-line Shopping On Orbitz, Mac Users Steered to Pricier Hotels How Amazon Tricks You Into Thinking It Always Has the Lowest Prices (edited) Subscribe to The Atlantic on YouTube: