THOR AVAS team talk about Music, Psychoacoustics, and Transport

Interconnections between Music, Psychoacoustics, and Transport Discussion with specialists in acoustics and vibration, sound design, and public relations to understand the importance of sound in transport. With the rise of electric vehicles, there is now a need for a new type of sound to alert pedestrians of their presence. The challenge is to create a sound that is both functional and attractive to the brand. The study of sound quality in cars has been ongoing for many years, with standardized metrics and tools developed to create specific sounds for each vehicle model. However, the introduction of electric vehicles has created new requirements for external safety sounds. The sound must be both functional and emotional, providing enough information to pedestrians to avoid accidents. Designers face many limitations when creating sounds for electric vehicles, such as frequency ranges, seamless looping, and file lengths of less than 2 seconds. The physical limitations of the vehicle also play a role in the sound’s composition, with designers having to choose a single note due to the distortion caused by the car’s acceleration. Despite these challenges, the development of the AVAS sound for electric vehicles is critical for pedestrian safety. The sound must be active, increasing in pitch and speed for every kilometer per hour up to 30 km/h. The sound must also convey specific information about the distance, approach speed, and maneuver of the car. In addition to safety, sound branding is also gaining popularity. Large companies are using sound to convey brand information and create a unique brand experience. As a result, designers must find a balance between a functional and pleasant sound that aligns with the brand’s image. In conclusion, the development of sound in transport is critical for both safety and branding. Designers face many challenges in creating sounds for electric vehicles, but it is essential to find a balance between functionality and emotional appeal. #music #psychoacoustics #transport #electricvehicle #soundbranding #thoravas #sound #software -------------------------------------------------------------------------------------------------- THOR AVAS - acoustiс vehicle alerting system for all types of electric vehicles, which, according to the existing 138 UN Rules, works in accordance with sound pressure, has a harmonious level in decibels and other parameters of the superposition of sound layers. And as a result - we get harmonious sounds, synchronized with the movement of an electric vehicles. The system consist of the proprietary engineering block, electronic module, and software and large libriary of sounds. Give us your LIKE for E-sound ON. ---------------------------------------------------------------------------------------------------------- For more information please contact our team: info@ Join us in SM: FACEBOOK: TWITTER: INSTAGRAM: LINKEDIN: TG channel: Pinterest: Medium @alena_thor website: