Futurology

Billions of people across the world call themselves gamers. And as gaming technology improves and increasingly acts as an extension of the real world, it’s becoming a prime market for fashion brands. BoF’s Imran Amed talks to Herman Narula, co-founder and CEO of Improbable to learn more. Subscribe to BoF’s YouTube channel to never miss a video. Gaming is often synonymous with entertainment. But Herman Narula, co-founder and chief executive of Improbable, a London-based gaming company, says that’s a misconception — games dominate all kinds of culture. Footballers perform dances that happened first on Fortnight, and gamer verbiage like “level up” is now used in human resources initiatives. Now, Narula says, the multiplayer games people play have become part of their social lives. Gaming is no longer just entertainment, but a space for experiences and learning lessons. Further, with the growth of gaming, Narula predicts we will see the rise of the multiversal self: people will no longer have just one identity,