Specsavers - The Misheard Version (case study)

Specsavers’ innovative audiology campaign, featuring a reimagined rendition of Rick Astley’s classic hit, has taken a bold step forward in raising awareness about hearing loss. Building on the success of their Misheard Version released in late 2023, wherein Astley playfully sang intentionally incorrect lyrics, the eyewear company has now expanded its reach with a disruptive radio advertisement. In this latest iteration, listeners are treated to what appears to be the familiar melody of “Never Gonna Give You Up.“ However, astute ears will notice the subtle alterations: instead of the original lyrics, Astley croons amusingly misheard phrases like “Never gonna run around with dessert spoons“ and “you wouldn’t catch nits from any other guy.“ The intention behind this clever twist is to prompt introspection among the audience about their own hearing abilities. The 60-second radio spot cleverly incorporates actor Rob Brydon, who breaks the illusion by questioning the accu