Why Facebook is Spending Billions on the Metaverse

Join my community at (enter your email) The “metaverse” certainly has a ton of hype around it right now, but I think it’s actually a pretty good term to describe what will happen when a bunch of interesting technologies start to come together. KEY SOURCES: ABOUT JOHN COOGAN: I am the co-founder of and , both of which were funded by Y Combinator (Summer 2012 and Winter 2018). I’ve been an entrepreneur for nearly a decade across multiple companies. I’ve done a lot of work in silicon valley, so that’s mostly what I talk about. I’ve raised over 10 rounds of venture capital totaling over $100m in total funding. I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I’m a big fan of machine learning,
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