The 100 Percent Rule That Will Change Your Life | Benjamin Hardy | TEDxKlagenfurt

Why most people struggle when it comes to losing weight or getting rid of bad habits? Is there a chance to get unstuck from unnecessary fallbacks and permanently change our bad habits? In this TEDxTalk, Benjamin shares the secret on how making a radical change is not only possible but required to live a life of integrity, meaning, and purpose. Benjamin Hardy has been the #1 most-read writer on since late 2015. His work has been read by over 50 million people and has been featured on Forbes, Fortune, Psychology Today, and many others. He has grown his email list from 0 to nearly 400,000 followers in the past 3.5 years without any paid advertising. He is the author of the internationally bestselling book, Willpower Doesn’t Work. Finally, Benjamin completed his Ph.D. in Organizational Psychology. On the personal side, Ben is married and father of five children. To find out more about Ben, follow him on Instagram, or visit his website This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at