How Rihanna’s $4B Brand is Expanding This Industry

Rihanna’s Fenty Beauty has helped expand the image of beauty in the cosmetic industry. As a younger generation demands more from brands, can the industry become a force for inclusion and body positivity? #Rihanna #BusinessofBeauty #BloombergQuicktake -------- Like this video? Subscribe: Become a Quicktake Member for exclusive perks: Subscribe to Quicktake Explained: QuickTake Originals is Bloomberg’s official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more. Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel QuickTake News for breaking global news and insight in an instant.