Puma: The BeatBot

Puma: BeatBot Advertising Agency: JWT, USA Executive Creative Directors: Florent Imbert, Emmanuel Lalleve Creative Director: Karl Ackermann Senior Art Director: Ben Morejon Senior Copywriter: Andrew Curtis Chief Creative Officers, New York: Brent Choi, Adam Kerj Planning Director: Rik Mistry Director of Digital: Jennifer Usdan McBride Executive Producer: Jason Curtis Senior Producer: Chris Klein Assistant Producer: Thomas Mishra Project Manager: Kristin Robinson Global Business Director: Greg McConnell Account Director: Chris Burgess Account Manager: Caroline Morse Directors of Photography: Danny Dwyer / Black Tape Media, Chris Browne / Rock Steady Films Design, Engineering, Product Management: Marcel Botha, Berk Ilhan, Simon Ellison / 10XBETA Computer Vision: Bruno Kruse, Carrie Kengle, Mike Manh / 10XBETA PID and Control System Consulting: Jesse Gray, Matt Berlin / IF Robots Line Following Sensor Array: Ranjit Bhatnagar / Moonmilk, Yoni Saltzman /