Fads vs Trends; What’s the difference and why does it matter, Rob Watt MC&C

As the digital world becomes increasingly complex and the likes of AR, e-gaming and machine learning make their mark on today’s marketing landscape, we explore how brands can identify the fads vs reality, and how marketers can harness the most effective and accessible new technologies to create meaningful connections with their consumers. Rob Watt, Managing Partner at MC&C kicks things off with the difference between a fad and trend and why it matters.