The Ernie Ball Slinky Story - Celebrating 60 Years

Ernie Ball is celebrating our 60th anniversary. To highlight the fun and vibrant culture of the brand, we’ve is released “The Slinky Story.” This animation was created in collaboration with award-winning animator Ariel Costa of BlinkMyBrain, and with music by Blues Saraceno. The Slinky story highlights the formation and evolution of the iconic Slinky brand of rock-n-roll guitar strings and the incredible impact these strings had on the development of the rock-n-roll guitar. The Ernie Ball company has been the world’s #1 electric guitar string brand for over 60 years pioneering custom gauge electric guitar strings that have become the industry standard. #ErnieBall #Slinky #60thanniversary