5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here’s how you can create a brand that captures who you are, who you’d like to be and how you want to make an impact on the world. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at #TheWayWeWork