Best of the Worst Haka Commericals - Scottish Whiskey

The Haka TV ad won two awards, the Mondial de la Pub des Pays Francophones, 2001 (Silver) for Nations Prize: Belgium, and winner in the Alcoholic Drinks section in the Epica 2001 Awards. The Effie Awards of Belgium recognised the effectiveness of the Haka campaign in establishing William Lawson’s whisky in Belgium as the drink of irreverence, virility, authentic Scottishness, impertinence and humour. At the same time there was no connection made between consumption of alcohol and sporting or sexual perform