Heineken - The Odyssey

Following their highly successful ’Dance More, Drink Slow’ promotional movement, world-renowned beer moguls Heineken return with their new motivating campaign, ’The Odyssey’ which in its essence is telling males the world over that they are and can be legendary at something! No matter how trivial or minor you may think your skill or ability is. Take a look at this wild character having an adventure on a cruise ship below! The advert adheres to the brand’s relatively new ’Legends’ manifesto in which the viewer witnesses and takes a look into the lives of many men across the land being put to the test and overcoming any obstacles and hurdles. However this new advertisement differs from the rest because it will mark the first time that Heineken has hired people who aren’t necessarily famous, or even actors for that matter. Nonetheless, it goes a long way to reinforce their notion and prove that indeed ’Everyone Is Legendary At Something’ -- and this is no matter your status or social class and rank.