Sugar and Spice

The first in a series of advertisements for “Strong is Beautiful“ - WTA’s new global ad campaign - this :30 second commercial focuses on all of the characteristics necessary to become a successful professional tennis player. World No.1 Caroline Wozniacki described the video this way: “It takes so many elements to reach the top of such a competitive sport as tennis - strength of character, discipline, and will power. All of these things define who we are as people and as athletes. For me the new campaign