Frame of Reference | Drug Store Romeos at SXSW Online 2021

DIY was official media partner to the British Music Embassy at @SXSW 2021. The British Music Embassy is the official UK residency at SXSW. Since 2008 it has hosted over 450 UK artists, positioning them in front of a global audience in order to help them to break into new markets and advance their careers. The British Music Embassy also showcases UK production and equipment, giving artists from the UK an unparalleled platform on the world music stage. It also programs non-music events. Panels, networking sessions and Q&As run alongside live music to help establish international relationships that build careers and businesses. The British Music Embassy is brought to you by AIM, BBC, BPI, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation, with further support from ATC-Live, DIY Magazine and Output Belfast.   About SXSW: SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and fe