How Liquid Death made canned water SO METAL

‘Liquid Death’ is making canned water a thrilling alternative to plastic. Subscribe here: Once hailed as a miracle invention to make the most essential of liquids more portable, plastic water bottles are now a major liability with more than 40 billion of them wasted each year in the U.S. It’s estimated that by 2050 there will be more plastic than fish in our oceans, so beverage companies are starting to look for environmentally-friendly alternatives. One of the latest, and most surprising, is canned water. The problem is, consumers have been slow to catch on to drinking water in a can. Can better marketing solve it? One bold company known as Liquid Death is working to shift consumer mindsets toward canned water, and they’re doing it through radically imaginative marketing that is frightening to some, but quite entertaining to most. In January 2019, Liquid Death made its first sale online and since then, has already become the most popular water brand o