POP CULTURE: The Clever Tricks of Advertising

Adverts know us well and therefore tease us with promises of love, friendship, calm and success – but then go on merely to sell us things we don’t particularly need: like bars of chocolate or sports cars. If you like our films, take a look at our shop (we ship worldwide): FURTHER READING “Patek Philippe is one of the giants of the global watchmaking industry, with revenues last year of just short of 750 million euros. For years now, they have been running a very distinctive series of adverts featuring parents and children. You’re sure to have glimpsed one somewhere....” You can read more on this and other topics on our blog at this link: MORE SCHOOL OF LIFE Our website has classes, articles and products to help you think and grow: Watch more films on CAPITALISM in our playlist: Do you speak a different language to English? Did you know you can submit Subtitles on all of our videos on