The spirit of the open road – the “Concept 101“

Inspired by the never-ending highways, the feeling of freedom and sheer independence, the BMW Motorrad design team came up with a completely new approach to touring motorcycles with their Concept 101: elegant, exclusive, extroverted and pure cruising power. While chasing the spirit of the open road, a powerful, emotional and highly exclusive six-cylinder bike was born that turns every ride into a unique driving experience. OUR MANIFESTO: Wake up to life every morning with your engine running. Because every