The Learning:

YETI CYCLES THE LEARNING: It took time to make time. From the first alloy mule, to the final product you see today, the 160E is over five years in the making. The 160E is the brainchild of Stretch and our entire Engineering and Product teams; and Jared Graves. Olympian and two time world champion - a sommelier of bikes. Creating a new bike from scratch is a long, arduous process. But one done out of our commitment to racing and development. CREDITS Taking time to Make time -- A Yeti Cycles Film -- Director Joey Schusler Good Fortune Collective -- Concept, Writing & Art Direction Good Fortune Collective -- Producers Garrett Davis Kyle Rajaniemi -- CAST Peter Zawistowski Jared Graves Jubal Davis Damion Smith Dave Ziegman Richie Rude Shawn Neer Kasper Woolley Shaun Hughes Patrick Russell Leah Vanderlinden Mark Hild -- Cinematography Joey Schusler Thomas Woodson -- Editor David Peacock -- Shoot Logistics Kyle Rajaniemi Kayla Parker -- Motion Design / VFX Good Fortune Collective -- Color Grad