Читайте текстовую версию в лонгриде «Performance-маркетинг — что это такое и как он работает?»:
Содержание видео:
00:12 Определение Performance-маркетинга
01:34 Отличительные характеристики Performance-маркетинга
04:58 Как работает Performance-маркетинг (инструменты)
07:12 Ключевые показатели эффективности (KPI)
08:50 Примеры использования Performance-маркетинга
13:05 Чем Performance-маркетинг выгоден бизнесу и агентствам?
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